Golden-hour color for real life.

We create age-positive, everyday-luxe makeup that polishes in minutes and wears beautifully all day. Founded by Chanta, AURÉ (or-AY) pairs skin-kind ingredients with inclusive shades so you look refined—never overdone.

AURÉ BEAUTY was born for women who do it all—from meetings to mom life. We make modern, easy formulas: weightless bases, creamy color, and comfortable finishes that glow without the grease.

Our Standards

• Skin-kind: Thoughtful ingredients and full INCI on every product.
  
• Inclusive: Shades and undertones that reflect real skin.
  
• Cruelty-Free & Vegan Options
  
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  Made in North America with trusted manufacturing partners.
  
• Tested for wear: We test our products in natural light—from desk to dinner.

Think golden hour—soft, flattering light that makes everything feel possible. That’s the AURÉ promise: skin-first textures, inclusive shades, and effortless color that moves from meetings to mom life without ever feeling heavy.

Start with one thing—a lip oil, a blush, a gloss—and watch your features catch the light most naturally. Try AURÉ BEAUTY and let your everyday look feel like your best-day glow.